“The Philippines is no longer a sick man in terms of economy in Asia next to China for the last 8 years,” says Professor Enrique “Eric” Soriano, an international real estate expert whose expertise transcends vision into success as he currently fulfils his passion as chair of the Marketing Cluster and Program Directorship for Real Estate at the Ateneo Graduate School of Business. Professor Soriano’s extensive career experience in real estate consultancy and management in the Asia Pacific Region spans for over 25 years.
“In terms of economy, the Philippines is experiencing a steady upward growth in the economy, and one of these factors is the steady rise of the real estate sector,” he added. He talks with sheer passion and sometimes, entertaining yet witty remarks as guest speaker for Iloilo Business Park’s recent open house event entitled “Merience Cena” at the function hall of Richmonde Hotel Iloilo last July 25. According to him, real estate contributed a lot in invigorating the economy, and steadily brought visible stability with the influx of real estate projects happening all over the country. Filipinos should now have a sense of value and pride of their country because we are on the verge of elevation in terms of our economy and role in development in Southeast Asia.
Professor Soriano believes in “creating and conceptualizing value for real estate.” It is very important to consider our short-term and long-terms goals as an intelligent approach in the real estate investment. Though there is a soaring rise of developments in the real estate business, but still, those who intend to invest must know how to put their hard-earned money wisely by choosing credible developers. He emphasized the need to get your money’s worth, and the first thing to consider investing is finding out its true value. He pointed out that there are various advantages in investing for real estate either in megacities like Manila or uprising metropolises like Iloilo outside Luzon. Iloilo Business Park, Megaworld Corporation’s largest multi-facetted integrated business township that spans 72-hectare in Mandurriao, Iloilo City is the right kind of project that investors should consider investing in.
Professor Eric Soriano discussed about the importance of choosing the right real estate project and developer for your dream investment. (photo by Ronelo Ladiao)
“What makes an ideal place to live and invest?,” he asks the audience while his changing the slide for his presentation. According to him, the best community to invest must be a place that fuses strong sociability factor – neighborly, cooperative and welcoming; unlimited lifestyle access and linkages for walkable spaces, various conveniences from nearby establishments and transportation accessibility; supports different leisure activities within the area, and must transcend visuals for comfort – clean, charming, attractive and historic scenery. He further discussed that an integrated community must be “people oriented development.” Simplifying the idea emphasizes density – urban development not sub-urban, diversity- mixed-use and mixed income, and design – walkable development. When these important aspects of an integrated community or a business township will be met successfully, then it is the best time to invest by buying a condominium or invest in commercial lots where business opportunities are possible. Iloilo Business Park is one of the country’s most complete business townships in the Philippines that offer a near-complete lifestyle with multi-functional accessibilities.
As the discussion turned interesting, he talks about the true value of real estate economics, statistics and metrics that ultimately leads to synergy of developments and tangible steady surge of economic progress. Before he ended his significant talk, he quoted centuries old Chinese proverb that cleverly pose the question: “when is the best time to plan a tree?” The answer was 20 year ago, but the second best is now. Real Estate is about envisioning something great for your future, and it should start with the investment of trust and credibility with developers that will ultimately lead to the fulfillment of our dream lifestyle.
Professor Eric Soriano received a token and certificate of appreciation from Iloilo Business Park's dynamic Head of Sales and Marketing, Jennifer Ann Palmares-Fong. (photo by Ronelo Ladiao)
Afterwards, he told the audience that he is open for questions. Like a well-motivated and inspired group of audience sharpened by true sensible speaker who speaks from experience, the questions overflowed. But from what we’ve learned from him - the best choices in life are those pursued intelligently that holds greater purpose set to transcend change.
Looking for a lifestyle and investment that really matters? Make that call now at (033) 330-3462-65 or visit us in our showroom at the ground level of Richmonde Tower, 8 Enterprise Road, Iloilo Business Park, Mandurriao, Iloilo City. For online, visit us at www.iloilobusinesspark.ph.
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